William Martin 

Chief Executive Officer of Wisconsin Diversified Investments, LLC

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Badger State Opportunity Fund Founder

Meet Our CEO, William Martin

William Martin is the Chief Executive Officer of Wisconsin Diversified Investments, LLC and founded Badger State Opportunity Fund—Wisconsin’s first statewide, multi-asset Qualified Opportunity Fund (QOF). He has spent more than 20 years bringing together public- and private-sector partners to develop businesses, buildings, communities, and employment in Wisconsin—largely targeting neighborhoods that have experienced less economic growth and job opportunities.


William has served in a number of roles in the administrations of Wisconsin Governors Tommy Thompson and Scott Walker, including in the Office of the Governor, the Wisconsin Housing & Economic Development Authority (WHEDA) and Wisconsin Department of Workforce Development (DWD). He traveled over 45,000 miles across Wisconsin in one year, meeting with elected and administrative officials representing one out of every six cities and villages in the state to discuss public-private economic development strategies and financing opportunities.

While serving the State of Wisconsin, William and the team of professionals he led worked with local officials, economic development agencies, business associations, and individual companies to source a statewide pipeline of over $400 million in pending business and commercial real estate developments seeking additional equity and other financing. He also helped lead the establishment and launch of a $5 million small business loan pool to support business expansions in economically distressed communities.

In 2018, consistent with the U.S. Tax Cuts and Jobs Act of 2017, William prepared and submitted a detailed report recommending 120 Wisconsin census tracts—the maximum number allowable—for federal designation as Opportunity Zones, based on broad participation and input from a diverse array of state and local officials; economic development professionals; and nonprofit, business association, and corporate executives. Both Governor Walker and the U.S. Treasury Department approved the recommendations in their entirety.

In addition to serving the State of Wisconsin, William founded a consulting firm that has worked internationally with over 100 government, nonprofit, and corporate clients in the United States, Europe, and the Middle East. Over his career, he has raised over $600 million to support economically distressed communities. William earned a Bachelor of Arts degree in Economics & Management from Beloit College. He has served on a variety of boards, including his alma mater’s Board of Trustees, and has won a number of awards from both government and nonprofit organizations.

Interested in Investing in Wisconsin’s Economic Growth, While Reducing Your Tax Liability?

Creating economic opportunity across Wisconsin's urban and rural communities.


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500 College Ave. Racine, WI 53403

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